Maybe you thought social media would be easy¦

After all, how hard could it be? Post. Get likes. Get sales. But then no one engages. Or worse yet, you spend so much time trying to think about what to promote that you end up posting nothing at all.

Maybe you've wasted countless hours and far too much money trying to learn to do it yourself.

YouTube videos, courses, hours upon hours trying to figure out how to make it work yourself - only to get little to no results. All that translates to a lot of wasted money and wasted time that could have been put to much better use.

You've fallen for the outsourced trap.

The only thing worse than not having a problem solved is paying for someone who claims to solve it with zero results. That's because going through the motions of marketing is NOT the same thing as working from a well-thought-out strategic marketing plan.

...or maybe even hired a dedicated marketing person.

While they may be good at photoshop, or know how to send an email newsletter, there's a big difference between production skills and being able to design a guaranteed 12 step. After all, while the water boy on a team is valuable, I certainly wouldn't want him drawing up the final play, down by two with seven seconds left on the clock.

The only constant is change - but is chasing the next marketing strategy really the best use of your time?

Sure, 20 years ago it was easy. With today's constant stream of ads, getting your message to stand out takes more than simply boosting a Facebook post. But with a strategic plan, you'll know exactly how to get your brand top of mind and build raving fans.